Our Journal
Things we think. Things we love

The definition of PR

September 26, 2020

By Jade Roberts

Why does PR exist? This is the WHY of PR.
To help people find their people. So that everyone can live happily ever after.

What is PR? The definition of PR. This is the WHAT of PR.
Forget the ‘Public Relations is the mutual understanding between an organisation and its publics’ type definitions of PR.

This is my version; a heap easier to connect with, understand and repeat. Well I think anyway. ⁣

PR is the effort to reach the hearts and mind of people who need what you’ve got most. PR connects people with shared values through story using all and any form of communication as a conduit to bring about a deep sense of belonging and ultimately peace.
~ Jade Roberts, Founder raraPR

How is PR done exactly?
It is not the WHY and WHAT that’s hard to understand when it comes to PR. It’s the HOW. And that’s because PR professionals can pretty much wield any tool in the comms trade to reach their client’s outcomes. We’re a dynamic bunch indeed and can pivot from one tactic to another; all centred on communication. Once you know that, PR is an easy concept to understand and explain. Here is a list of some of the HOWs. And of course, not limited to!

By Jade Roberts.

Jade Roberts is the founder and creative director of raraPR, a boutique creative PR agency based in Melbourne, Australia. Jade is dedicated to changing the discourse around what PR is, how it works and educates and implements sustainable PR strategies for businesses doing good in a kind PR environment centred on mentorship. Jade is a published writer for both national magazines and retail brands and has extensive agency and in-house consumer-led PR and brand strategy experience across two decades.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.