Our Journal

Things we love. Things we think. All things PR, branding and digital for creative businesses at any stage of their business growth journey
FROM THE STUDIO | raraPR Turns Two
FROM THE STUDIO | RARAPR | Exhibiting True Self
FROM THE STUDIO | RARAPR | MGPO Muse with Harper’s Bazaar and LMFF
PR Internship Etiquette 101
FROM THE STUDIO | JANUARY 2013 | MGPO’s HERITAGE LIGHTS PROJECT
FROM THE STUDIO | JANUARY 2013 | Comme des Garcons Pocket Store Launch
Comme des Garcons Pocket Store Opening
FROM THE STUDIO | RARAPR | THE BEST PR AGENCY IN MELBOURNE
FROM THE STUDIO | RARAPR | AUGUST 2011
Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.