Founder of raraPR, brand strategist, writer, creator, dreamer, doer, athlete.

Jade Roberts is the founder of raraPR, where she designs impactful brand strategies that elevate the voices of entrepreneurs and creative visionaries. With over 30 years in PR and marketing, Jade has worked with iconic international brands and entrepreneurs, helping them build strong, authentic brands that make a lasting impact. She’s not just a strategist—she’s a trusted guide, helping others carve their own path, find their authentic voice, and reach the audience that truly resonates with their story.

But Jade’s work isn’t just about building brands—it’s about empowering others. After years of helping large companies navigate the complex world of PR, she turned her attention to uplifting the voices of creative entrepreneurs. Jade is passionate about supporting those who want to build brands with meaning—brands that feel true to who they are and that connect deeply with their audience.

Her approach is personal, direct, and grounded in real-world experience. She believes in strategy that’s purposeful and intentional—never about noise for noise’s sake. Whether you’re a female founder, LGBTQ+ creative, dreamer, do-er, or visionary looking to take your brand to the next level, Jade will be there to guide you with structure, strategy and to help you generate marketing momentum and build a powerful brand.