Hello to our new RARA friends across the oceans and locally. There are lots of new faces around here lately – I see you, I hear you and I’ve loved your beautiful DMs on Instagram.
I thought today I’d do what I ask you all to do in your own businesses, or side hustles which is to get insanely clear on your values, your purpose beyond yourself and to create repeatable messages, so that people can share your story when you’re not in the room.
This is excellent, accessible PR.
That YOU can do!
When you know
*who you are
*what you do
*how you do it
*and why it matters
THIS fosters good PR culture for you and your business. This is how you find the people who need what you’ve got most.
So for those who didn’t know already;
raraPR exists to uplift brilliance in others and bring about PR peace of mind.
We’re an extension of the personal stories within us, those that we exist for and those within you that need to be heard.
We care deeply about:
*Democrasting PR (making worldclass PR accessible)
*Sustainable PR (PR is not once and done job. It’s a forever function. It needs to be always and forever)
*Kind PR (conscious consumerism)
*Kind PR (giving PR Pros the tools and language they need to foster kind PR culture for themselves and their clients)
*Body and cultural inclusivity in fashion media. Everywhere.
So welcome to the newbies. This is rara’s 10th year. And I feel like we’re just getting started.
Share this blog with a friend who you think should be a part of this journey with us. Let’s ride.
Words by Jade Roberts
raraPR Founder and Director
raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.