Are you ready? Here is the single best way to choose the right PR agency for you. One word. Mabo. It’s all about the Mabo. Denis Denuto was onto something in summing up the constitution, ‘it’s Mabo, it’s justice, it’s law, it’s the vibe and aah no that’s it, it’s the vibe. I rest my case’.
If you’re in the process of hiring a PR firm for your business and not sure which way to go; let us reassure you that it’s pretty simple.
Just like any hire, chemistry is key.
Let’s assume that they have credentials that walk to their talk but that aside, you actually plain and simple, need to like them.
It sounds all Pollyanna but you want to feel uplifted from your interactions with your service providers in any industry. It’s the same way we choose clients. At rara we consciously decide that we don’t’ want to have conflicted feelings about the products or the business we PR. We choose to work on projects we truly believe in with great people who create and build things that positively influence the lives of others.
By Jade Roberts
raraPR Founder and Director.