Well hello there, pleased to meet you.

A new-breed of PR agency has been born – May 2011.

We welcome you to join us on the journey of growing a PR agency from a tiny bedroom in the suburbs to wherever we shall land in the future.

What is raraPR you ask? Well besides from being what we think is the best PR agency in Melbourne (believe it) raraPR is a boutique PR-led, design, digital and social media agency based in Melbourne Australia. We were created to elevate brands and share stories for creative businesses doing good for the world.

Through strategic insight and a profound passion for PR done well, we’re committed to helping share the stories behind businesses which will better allow them to connect with the audiences that need to know them.

Imagine an agency partner that can work to any budget, scale ideas up or down, pivot from PR to digital or design as needed all in one place.

Imagine having access to a team that becomes an extension of your brand that cares about your business as much as you do, leaves you feeling inspired and motivated and ensures you feel safe in the knowledge that your success is their success.

This is the raraPR vision.

Be sure to sign up to our newsletter for exceptional PR, branding, digital marketing and social media insights that will help your business reach its next level of success.

Let’s go.

Words by Jade Roberts
raraPR Founder and Creative Director

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.