PRBYYOU #5 | The Why To Buy Discovery

AUD $135

PRBYYOU is an interactive DIY tools and templates PR system created by raraPR.

The Why To Buy Discovery Product Includes:

  • Product Instructions PRBYYOU Companion
  • A PDF Ebook version of the product
  • A link to a fully interactive version accessed via Canva
  • An overview of the why to buy process
  • Guidance and prompts along the way
  • x36 A4 pages of professionally designed facilitators
  • Guidance on defining your vision and mission
  • Aligning with a cause facilitator
  • Support with creating a WHY statement

PRBYYOU #5 | The Why To Buy Discovery


  • PRBYYOU is your PR toolkit. This is PR in a Box. This is DIY PR. All the tools you need to run a slick PR function.
  • Sharing your story and building an enduring brand starts with you.
  • An interactive PR toolkit that helps you cut through a few decades of real life PR experience
  • Get access to the most recent and relevant PR strategies to help you grow your community, personal brand and business
  • Self paced tools for beginner and advanced PR pros that you can keep forever


  • Create, customise and share
  • An easy to follow digital plug and play Canva template
  • x38 A4 page purpose messaging discovery
  • Includes overview of raraPR’s ‘why to buy’ framework
  • Includes a series of questions to help you harvest for your ‘why’
  • A strategic set of questions that help you unearth the purpose and cause beyond what you sell
  • Includes prompts and insights to assist you along the way

Why it was Created

  • To help you facilitate discovering your why
  • To help eliminate messaging overwhelm
  • To provide support with managing
  • To elevate and streamline your approach to brand building and communications techniques
  • To help you execute a professional why discovery for your clients
  • To help you get clarity on why purpose messaging is important to the art of PR


  • Instant access via Canva Free (Canva Pro not required)
  • A link to the product becomes available once purchased which is delivered to your email inbox

Product Synopsis

When you know the purpose beyond yourself that’s driving your business you can have more PR power. A clear purpose beyond what you sell gives you communications clarity and therefore leverage. This is a product designed to guide you towards greater clarity on unearthing the core purpose and why of your business beyond the products or services you sell. When you know your ‘why to buy’ you can communicate more clearly, generate more awareness and make greater impact. Be it through your ‘owned’ platforms or your ‘earned’ platforms; consistent messaging built on strong purpose-led foundations helps to amplify your PR and build your brand.

Software Required To Access Product
You need to have a Canva account in order to access the customisable template products. You can sign-up to Canva FREE or pay for a Canva Pro account (highly recommend!) at Then just simply log into your account and click on the access product link in the PRBYYOU Product Instructions Companion. All purchases include a PDF version as well as a Canva access link for editing and interactive capabilities.