Launch Price

8-Week Online The (Art) of PR Course | DIY PR Course: Group Education

AUD $1,200

Foundation Student Discount: Course investment is available with 20% off (October 2021)
With an option to pay with 4 payments via Paypal below.

Set the stage for PR success with The (Art) of PR, an eight week live online course. It’s here where you’ll get access to industry tactics that will help your business get the PR it deserves. Learn to take ownership of your story and build your brand. Across eight weeks we’ll have 8 group Zoom calls where we’ll cover a new PR topic each call and get you up-to-speed on how to start managing your own PR for business growth. Public Relations is a function happening in your business with or without you. The (Art) of PR is where raraPR founder Jade Roberts imparts her more than two decades of brand strategy, social media and public relations experience with you so that you can position your brand for greater amplification, impact and global recognition.

Set the stage for PR success with The (Art) of PR, an eight week live online course. It’s here where you’ll get access to industry tactics that will help your business get the PR it deserves. Learn to take ownership of your story and build your brand. Across eight weeks we’ll have 8 group Zoom calls where we’ll cover a new PR topic each call and get you up-to-speed on how to start managing your own PR for business growth. Public Relations is a function happening in your business with or without you. The (Art) of PR is where raraPR founder Jade Roberts imparts her more than two decades of brand strategy, social media and public relations experience with you so that you can position your brand for greater amplification, impact and global recognition.

 

How the Course Is Delivered

  • 1 x 15 min one-on-one introduction call 
  • Printable Course Workbook
  • x8 Live Weekly Group Zoom Lessons 45 – 90 mins
  • x1 one-on-one 30 mins mentorship call with Jade
  • Mini e-books & handouts
  • Lifetime access to interactive downloadable digital templates
  • Weekly actionable tasks
  • Weekly Q&A via Facebook Group
  • 24/7 access to your peers via community Facebook Group

Topics We’ll Cover

01   PR 101, what even is PR

02   Brand strategy and PR

03   The Brand Bible

04   The Style Guide

05   Visual strategy

06   PR & media strategy

07   The PR Purpose Discovery

08   Finding your WHY

09   The art of storytelling

10   Amplification and scaling

11   Media relations and publicity

12   Crafting the perfect pitch

13   Coverage tracking and reporting

14   Content strategy

15   Social media strategy

16   Optimsing growth on Instagram

17   Influencer marketing

18   Building your personal brand

19   Securing brand partnerships

Who is it for 

Creative entrepreneurs, leaders, business owners, freelancers, teams 

For business owners who are wearing the many hats and who are looking to execute thoughtful PR strategies with impact. This is as much for start-ups as it is for established business owners and marketing managers who want to learn more about PR, activate their PR function better and earn media coverage for their business.  

Attend this workshop if you want to 

  • Position your brand for influence  
  • Get the recognition you deserve  
  • Find you ideal target audience 
  • Own, shape and share your story 
  • Learn how to create a media kit 
  • Learn how to compose the perfect pitch  
  • Develop a PR plan 
  • Generate more awareness about your business 
  • Learn how to access the media 
  • Learn how to secure media coverage 
  • Learn how to work with influencers 
  • Activate a PR function before being ready to outsource PR 
  • Learn about how you can PR your business using online and social media strategies 
  • Place solid brand foundations to optimise growth  
  • Connect with creators, makers, freelancers and entrepreneurs in the same boat as you 

This workshop will cover 

  • Module 1: PR 101, what even is PR
  • Module 2: Brand strategy, positioning and purpose
  • Module 3: PR and Media strategy
  • Module 4: Perfecting your pitch and owning your story 
  • Module 5: The press office, media relations and media pitching
  • Module 5: Content strategy and content pillars
  • Module 6: Instagram strategy, Instagram tools and PR
  • Module 7: Brand partnerships, CEO PR and positioning yourself as a person of key influence.
  • Module 8: Reinforce learnings and graduate

Duration 

  • 8x group calls 45 – 90 mins  

View course in detail via link here

 

BOOK YOUR PLACE TODAY
(Small Groups, Limited Seats Available)