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Prior to founding and directing raraPR, Jade Roberts was Head of National PR for iconic retail brand Sportsgirl. Her role included national and international media liaison, seasonal Melbourne, Sydney and Brisbane media range showings, feature story editorial and global PR campaigns for the Bourke Street and Chadstone Superflagship Store Launches. Her role also included digital launch PR, Sportsgirl designer collaboration PR, blogger outreach, blogger sponsorship management, product publicity, magazine copywriting, talent PR, corporate award submission campaigns (for retail design and entrepreneurship) as well as media and consumer event management. Sportsgirl is a women’s clothing chain, owned and operated by the Sussan Retail Group in Australia. The first Sporstgirl stores were opened in 1948 in Melbourne as a younger, more fun alternative to the more conservative sister label Sportscraft. Since that time, the Sportsgirl brand has grown from a few boutique stores to a major Australian fashion brand.