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MELBOURNE’S GPO

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For several years raraPR proudly managed the public relations as well as media events, guests lists and copywriting for Melbourne’s GPO. MGPO is a shopping destination located in the CBD where shoppers can escape hectic Bourke Street Mall and enter the calming and irresistible draw of a premier shopping destination. MGPO – with its exquisite and heritage listed surrounds – houses a diverse mix of retail and dining options which at the time included some of the biggest names in Australian and international designer fashion, alongside exceptional event spaces. MGPO is now predominately inhabited by H&M and raraPR was a part of the team that assisted with managing the PR and internal communications for the transition of the shopping centre from fifty plus retailers to make way for the incoming of international retailer H&M.

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