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Prior to her raraPR days, Jade was part of the team that managed the PR for Melbourne Spring Fashion Week. Jade was responsible for fashion designer publicity, fashion parade publicity, City of Melbourne PR, retail PR, guest-list management, feature story editorial, photo shoot publicity and media accreditation. The City of Melbourne’s Melbourne Spring Fashion Week (MSFW) is the premier fashion event of the season. Established and emerging local designers, brands and retailers dazzle and inspire as they reveal the new season styles each and every year.


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