raraPR worked with ISPT Property Group in association with Melbourne’s GPO. Our task was to support ISPT with incoming tenant H&M to the landmark GPO building. The world famous Swedish retailer H&M selected Melbourne’s iconic GPO, owned by ISPT, as its home for its first store in Australia in one of the country’s biggest ever retail coups.
The new store became H&M’s Southern Hemisphere flagship store and one of its biggest in the world, occupying three floors of the GPO heritage building.
raraPR’s role was to support ISPT with the internal communications and media announcement strategy as part its retail revitalisation plan for GPO, one of its Melbourne CBD retail precincts.
We were delighted to have the opportunity to assist with introducing such a famous and highly anticipated international retailer to the Australian market.
The flagship H&M at GPO truly differentiates the city of Melbourne as a retail destination benefitting shoppers and other retailers alike. H&M at GPO stocks its full range of womenswear, menswear, children’s wear, homewares and accessories. raraPR also played a role in the media announcement strategy for ISPT’s The Strand retail precinct.