Celebrating its 50th Anniversary in 2016, iconic Melbourne destination Caribbean Park brought raraPR on board to generate positive media buzz throughout the year. As part of our on-going collaboration we’ve had the opportunity to flex our public relations, digital and branding expertise.
Caribbean Park is a truly visionary commercial destination in Melbourne’s east, comprising of over 200,000 square metres of offices, fully owned and run by the Spooner family since the land was purchased in 1945. Delivering a new and innovative work precinct, expansive parkland, integrated landscaping as well as new retail areas and lifestyle facilities, Caribbean Park is setting the benchmark in Australian business.
raraPR is proudly working with Caribbean Park across several projects for the 50th anniversary, including February’s Twilight at Caribbean and driving publicity for the business precinct that is revolutionising the concept of work/life balance. Our activities included traditional public relations, copywriting, digital marketing and strategy, as well as providing key recommendations to leverage best results from the many relevant facets of the media landscape.