raraPR proudly partnered with Australia’s biggest luxury glossy mag for a special event with Melbourne’s GPO Shopping Centre or otherwise known as MGPO. MGPO is a leading fashion and culture destination in Melbourne which is now tenanted by H&M. For several years raraPR managed publicity, media events, copywriting and guest-lists for MGPO and its various marketing activations during that time.
The collaboration with MGPO saw the creation of ‘Muse’, a unique shopping event sponsored by Harper’s Bazaar in association with Melbourne Spring Fashion Week. The event gave partygoers new and unfettered access to their favourite designers. In return, it allowed some of MGPO’s biggest brands including Sass & Bide, LIFEwithBIRD and Gorman to show off not only their A/W collections, but also how each piece explored and exposed the designer’s own inspiration.