FROM THE STUDIO | JANUARY 2013 | Comme des Garcons Pocket Store Launch

FROM THE STUDIO//: Just days before we escaped on our new year’s break, we were working hard on the store opening for the first stand-alone Comme des Garcons pocket store in Australia. Part work part play, the event was a celebration of the iconic Japanese brand finally coming to town and settling into the narrow laneway of Rankins Lane (just off Little Bourke Street).

The launch event was attended by both Australian and international blogging royalty, media personalities and a clutch of Melbourne cool kids. Yvan Rodic from Facehunter, Stef and Jess from How Two Live, Jamie from Oh Jamie and Pheobe Montague from Lady Melbourne just to name a few.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.