Our Journal
Things we think. Things we love

Celebrating Nine Years

May 11, 2020

Cheers all! We’re nine years young. Circa May 2011. From a tiny bedroom with our first client @gypsyriver via @gypsyriverhouse and then our second @melbournesgpo thanks to a referral by the making magnificent team @gloss.creative we were on our way. ⁣

@commedesgarcon @coach @redbullau @caribbeanpark @hm @decjuba @mark_tuckey have been wonderful collaborations and too many artists, creators and small businesses like @lemontreepaperco and @migoals to mention. Three little kids arrived in the mix, incredible PR talent have worked their magic and beautiful clients have joined us in our journey of supporting businesses with PR. It’s been one wild and rewarding ride. ⁣

There’s been much creative evolution over our nine years but our purpose remains the same – accessible and sustainable PR for creative businesses at every stage of their journey. ⁣

Just like the foundations of a house don’t change but the exterior of a home and what’s inside will evolve over time. The purpose, and your why will always remain and with it, there is a quiet calm and knowing that whatever is happening in the world your cause is unchangeable. ⁣

We look forward to the next lap, moving towards our tenth. And we couldn’t be happier to be taking the next leap ahead with a beautiful new website that has been built to help you and your business grow and to give-back. ⁣

With life in lockdown we couldn’t think of a better way to celebrate our Ninth birthday than with a spanking new website.⁣

It’s a far better representation of where we’re at now and has some free downloads so that you can uplevel your PR game or just better understand what PR even is. Workshops will be coming soon, so stay tuned for updates on them first via our newsletter. ⁣

Let us know what you think. And shout-out if you have any content requests. More of those goods are coming.

Words by Jade Roberts
raraPR Founder and Director

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.