The (Art) of PR: 8 Week DIY PR Live Online Course

LIVE ONLINE
8 WEEK DIY
PR COURSE

The (Art) of PR is an eight week education experience where Jade Roberts imparts more than two decades of knowledge with her students. The course will cover all things brand building, social media, influencer marketing, copywriting and media strategy. All of this is PR. And great PR builds great brands.

If you’ve ever wanted a PR mentor or to up-level your knowledge and approach to PR for your business without the misadventures then this is a course that’s been created for you.

Let’s talk some PR, let’s move your business up the consideration ladder. Let’s turn your business into an enduring brand.

This is accessible PR. This is sustainable PR. This is kind PR. This is the art of PR. And you’re invited.

1st OCT – End NOV (IN-PROGRESS)

1st MAR – End APR (BOOKING NOW 2022)

1st AUG – End SEP (TBA 2022)

Course Overview

The (Art) of PR is an eight week DIY PR mastery course presented LIVE by raraPR.

It’s for start-ups, influencers, creators, makers and creative entrepreneurs who want to generate publicity, more impact, secure greater recognition and ultimately build their business and brand.

Step through the virtual doors of this course and you will find Jade Roberts, the founder of raraPR and PR mentor ready to share her more than two decades of industry experience with you.

The (Art) of PR was created to save students time demystifying what PR is and how to implement it better while giving them access to leading industry knowledge, resources and methods bestowed usually only on those lucky enough to be able to outsource their PR.

Get access to Jade’s industry recognised approach that she has used to build iconic Australian and internationally recognised brands.

The course focuses on PR done well. Building brands from the ground up so that the approach to PR is sustainable, purpose-driven, centred on compelling storytelling and delivers greater opportunities to build a loyal community of brand-fans across the globe and scale – Jade calls this ‘the art of PR.’

The program runs across eight modules delivered in a group training setting via live weekly Zooms. The course also includes a one-on-one session with Jade to keep you on-track, supported and centred.

Students will get access to a combination of inspiring theoretical and practical systems. You’ll graduate with resources that you can implement instantly and always.

The (art) of PR will take you from feeling overwhelmed to calm and confident in your pursuit of powerful and purpose-driven PR.

COURSE TOPICS

01   PR 101, what even is PR

02   Brand Strategy and PR

03   The Brand Bible

04   The Style Guide

05   Visual strategy

06   PR & media strategy

07   The PR Purpose Discovery

08   Finding your WHY

09   The art of storytelling

10   Amplification and scaling

11   Media Relations and publicity

12   Crafting the perfect pitch

13   Coverage tracking and reporting

14   Content strategy

15   Social Media Strategy

16   Optimsing growth on Instagram

17   Influencer Marketing

18   Building your personal brand

19   Securing brand partnerships

M O D U L E O N E

In module one we’ll cover all things PR 101. We’ll get your PR speak up to industry standard and we’ll demystify the mystical behemoth of what PR even is. Understand the basics and you can build your brand from there.

M O D U L E TWO

In module two we’ll work on getting your brand foundations in order. There is no brand without awareness and no awareness without PR. The two work together and in module two we’ll get your business in good brand building order.

M O D U L E THREE

In module three we’ll cover content strategy and develop your content pillars. It’s through content strategy that we’ll help you attract the right-fit customers to your business.

M O D U L E FOUR

In module four we cover Instagram an important platform for cultivating excellent PR. We’ll go through optimising your Instagram content strategy, hashtag strategies as well as creating cohesive and consistent content.

M O D U L E FIVE

In module five we’ll cover PR and Media Strategy. This is your roadmap to incredible PR results. We’ll develop your key messages and get clear on your founder story, the importance of art of storytelling and look at good industry example

M O D U L E SIX

In module six; this is all about your press office function. You’ll learn about media relations, publicity, amplifying your message, creating brand awareness and impact. You’ll also learn about media etiquette and crafting the perfect pitch.

M O D U L E SEVEN

In module seven we’ll cover brand partnerships, CEO PR and positioning yourself as a person of key influence.

M O D U L E EIGHT

In module eight we reinforce our learnings, network and help you set the stage for PR success.

“Great brands are built from the foundations of a great purpose, reinforced by a thoughtfully considered, cohesive and consistent approach to PR.”
JADE ROBERTS
RARAPR FOUNDER

WORDS FROM OUR COMMUNITY

Comments, thoughts and feedback from our workshop students, clients, and social media community.

“Oh my gosh. I‘m so thankful every time I read these posts.
You have definitely helped the industry SO much. And I know will continue to in the best way!”
LISA BRAUD
@la.concepts
Kapish! Jade, this is a Masterclass. PS: Consider tutoring at universities as well.”
KATH JONATHAN
@emergingbrandafrica
“Love this. Thank you as always for simplifying and sharing.”
CAROLINE BRETSEN
“This is (fire emoji) explained really well.”
SARAH PARSONS
@sarahparsonsmedia
My new fave PR account to follow.”
LINDSAY ANTHONY
@latelycollective
“Hey Jade! Thanks for your help and advice on Clubhouse!”
TAZ ZAMMIT
@tazzammit
“Excellent content! Highly relevant, accessible and useful. 10/10 recommend. Your business will thrive with a partnership with rara.”
ANDREW DANIELS
Jade is absolutely brilliant! I attended her PR By You workshop and can highly recommend it for people running small businesses or wanting to upskill their PR! Loads of knowledge and so friendly and welcoming..”
KIRSTY FARRALL
“Rock solid PR team. Jade has been an absolute pro the past year I’ve been working with her. A great pedigree of experience to draw on for all of our discussions, a great eye for the kind of looks that’s required and the kind of questions to ask. She’s detailed, professional and friendly to boot. Highly recommend.”
CHRIS MCKENNA

HOW THE COURSE IS DELIVERED

Printable Course Workbook

x7 Live Weekly Group Zoom Lessons

x1 One-on-One Zoom Lesson

Mini e-books & handouts

Lifetime access to interactive downloadable digital templates

Weekly actionable tasks

Weekly Q&A via Facebook Group

24/7 access to your peers via community Facebook Group

The course features eight modules. One of those weeks is a one-on-one call with Jade to PR-health check and chat about your business specifically.

You’ll receive a printable workshop companion and digital file to house your important PR lessons.

Each LIVE call opens with a masterclass style presentation by Jade where she will teach the topic with interactive examples. You’ll get a chance to ask questions and interact with the group as you progress.

You’ll also get an interactive digital Canva product to use in your business each module. Jade will demonstrate how to put them to good use. The cost of the course covers itself in the branding, PR and social media strategy templates alone.

To ensure that you feel supported, connected and mentored we will move through each module, each week together as a team and you will graduate with your new friends.

DESIGNED WITH WHAT YOU NEED MOST IN MIND

✔ DESIGNED WITH A FOCUS ON SIMPLICITY

You won’t be left self-guiding your way through some sort of never-ending online course portal with way too much information. This course has been designed with simplicity in mind. No fancy portals, or vaults of videos to watch; this is personable, interactive, live and intimate.

✔ DESIGNED WITH MENTORSHIP AT THE HEART

Creative agency owners, freelancers, marketing managers and small business owners tasked with PR matters are often left completely in the wilderness when it comes to advancing PR knowledge. This course has been designed to provide you with your long-hoped for PR mentor. You don’t need to be on your own any-more.

✔ DESIGNED WITH A FOCUS ON ACTIONABLE IMPLEMENTATION

Each week you’ll get a task that you can easily implement so that you’re centred in PR progress and harnessing the beautiful feeling of momentum.

✔ DESIGNED TO HELP YOU PROGRESS YOUR PR THINKING

One thing is absolutely certain, PR is fast evolving and forever changing. This course has been designed to help you progress your PR thinking so that you harness the very many PR opportunities right in front of you.

✔ DESIGNED TO ENSURE YOU WILL BENEFIT AT ANY STAGE OF YOUR BUSINESS JOURNEY

Start-up, emerging or established businesses will garner incredible PR, brand strategy and social media up-levelling for any stage of your business journey.

✔ DESIGNED TO PROVIDE EVERGREEN VALUE

Brand building, social media and PR is not a once and done job, so this course has been designed so that you can buy now and benefit from always and forever.

✔ DESIGNED TO REDUCE OVERWHELM NOT ADD TO IT

Ok, so learning and implementing anything new comes with a combined sense of excitement and unease; but with your busy schedule and general overwhelm in mind this course has been designed to ultimately save you time, optimise your available resources and get your social media, PR and branding efforts to all work harder and smarter for you; saving you from PR quandaries and supplier misadventures.

THE (Art) OF PR IS RIGHT FOR YOU IF:

You’re ready to position your brand for influence.  

You just want to learn how to position your business for an increase in revenue.

You’re someone who likes to network and have fun while learning something new.

You want to improve your approach to social media and Instagram.

You want to get the recognition you deserve for all the hard work you do.

You need help with identifying your ideal target audience and reaching them.

You want to own, shape and share your story.

You want to learn how to work with influencers or improve your influencer status.

You want to activate your PR function before being ready to your outsource PR.

You want to place solid brand foundations to optimise growth.

You’ve always wanted to access the powerful support of a PR agency but couldn’t afford it.

You want to position your business on the global stage.

You want to foster good relationships with the media.

You want to improve your PR and build your brand but you’re not sure where to start.

You need support what what to post and how to make it look and sound good on Instagram.

You want to build a loyal community of shoppers.

You want to learn how to create a media kit.

You want to learn how to create the perfect pitch.

You want to develop a PR plan.

You want to generate more awareness about your business.

You want to connect with creators, makers, freelancers and entrepreneurs in the same boat as you.

You want to learn how to access the media.

You want to learn how to secure media coverage.


FAQ

01

Is this course suitable for beginners?

Yes, the (Art of PR) DIY PR course is suitable for both beginners and intermediate emerging PR talent. It’s even great for advanced PR pros to freshen up on their knowledge and advance their systems.

02

What if I can’t make the LIVE calls?

We will record all sessions so that you can play them back at your own convenience. We do recommend attending all LIVES if possible, this is a course with the opportunity to build friendships with like-minded folk who can cheer you on your career journey thereafter.

03

When does the course start and end?

The course runs for eight weeks from the 1st October to the end of November. The weekly Zooms take place every Friday.

04

What if my circumstances change and I can’t complete the course?

Given the evergreen nature of digital material access, we don’t offer refunds for course weeks completed. If your circumstances change definitely reach out so that we can support you with a mutually fair exit plan prior to the completion of modules.

05

Is there a payment plan option?

Yes, you can pay as you go with four payments charged via Paypal.

06

Who can I contact if I have more questions before purchasing?

If you have more questions, feel free to send them to [email protected]