HOW TO CRAFT THE PERFECT PITCH
There are some basic frameworks and steps to follow that will help you on your way to mastering the art of a good pitch.
PR AGENCY VERSUS PR FIRM
PR firm versus PR agency versus PR company. Let us clear it up for you.
HOW TO ACCELERATE AND AMPLIFY YOUR MEDIA COVERAGE
The ability to accelerate and amplify your media coverage comes from the ability to do two things.
DIY PR: 45 STORY IDEAS FOR PUBLICITY
Sparking media interest and securing quality publicity always comes down to the quality of the story ideas.
THIS IS WHY KEY MESSAGES ARE IMPORTANT
Key messages anchor all communications content; making it easier for your customers to remember and repeat.
HOW PR WORKS: THIS IS WHY VALUES FRONT AND CENTRE ARE IMPORTANT
People choose to join brands because of what it says about them. We choose one brand over another now because of how that brand aligns with our personal beliefs.
HOW PR WORKS: Hey CEO, good PR culture is good for business
There is no resource allocation more important in a business than PR. It’s not about going out of business if you don’t invest in PR, it’s about losing market share if you don’t.
UP-LEVEL YOUR PUBLICITY PURSUITS
Publicity can come in many forms, TV, print and press, radio, online and social media…it’s a powerful, far-reaching awareness tool which gets your business into the hearts and minds of people who need what you’ve got most.
PR TODAY IS NOT LIKE PR YESTERDAY
You want coverage and lots of it. You can’t afford big bang advertising so you turn to PR. You want third party endorsements. Oh dear.
