SOCIAL MEDIA IS NOT PR, SOCIAL MEDIA IS A PR TACTIC.
Social media is a powerful PR tool but social media itself, is not PR. PR is the strategic effort to build reputation in the right way, at the right time with the right people so that it will bring you everlasting rewards long past the PR tactic itself.
WHY IS A BRAND STRATEGY WORKSHOP IMPORTANT? PLUS OUR PROCESS TO FACILITATE A BRAND STRATEGY WORKSHOP.
A brand strategy workshop is the beating heart behind how you create a verbal narrative around your entire business.
THIS IS WHY KEY MESSAGES ARE IMPORTANT
What key messages do is anchor all communications content; making it easier for your ideal customer to remember and repeat.
HOW TO CRAFT THE PERFECT PITCH
There are some basic frameworks and steps to follow that will help you on your way to mastering the art of a good pitch.
PR AGENCY VERSUS PR FIRM
PR firm versus PR agency versus PR company. Let us clear it up for you.
HOW TO ACCELERATE AND AMPLIFY YOUR MEDIA COVERAGE
The ability to accelerate and amplify your media coverage comes from the ability to do two things.
HOW’S YOUR ACCIDENTAL PR APPROACH GOING?
PR is happening in and around your business whether you’re wrangling it strategically and thoughtfully or not.
HOW TO FIND YOUR IDEAL CUSTOMER
The people who have been waiting for you and your business are out there, you just need to find them. PR will help you do this. And it starts with understanding your ideal customer.
DIY PR: 45 STORY IDEAS FOR PUBLICITY
Sparking media interest and securing quality publicity always comes down to the quality of the story ideas.
