Set the stage for PR success with our Manage Your Own PR 8 week course. It’s here where you’ll get access to industry tactics that will help your business get the PR it deserves. Learn to take ownership of and share your story in the right way. Across 8 weeks we’ll have 7 comprehensive one-on-one Zoom calls where we’ll cover a new PR topic each call and get you up-to-speed on how to start managing your own PR for business growth. Public Relations is not easy, but it’s a function happening in your business with or without you. It’s time to take control of it so that you can influence the decisions made about you and your business.
1x one-on-one introduction call
7x one-on-one calls from 45 – 90 mins
The DIY raraPR Resource Guide
The DIY PR Plan
The DIY PR Pitch Pack
The DIY Media Outreach Plan
Access to the private Facebook Group
Who is it for
Entrepreneurs, leaders, business owners, freelancers, teams.
For business owners who are wearing all the hats and who are looking to execute thoughtful PR strategies with impact. This is as much for start-ups as it is for established business owners and marketing managers who want to learn more about PR, activate their PR function better and earn media coverage for their business.
Attend this workshop if you want to
- Get specific feedback and recommendations regarding your business in a one-on-one ZOOM call environment
- Position your brand for influence
- Get the recognition you deserve
- Find you ideal target audience
- Own, shape and share your story
- Learn how to create a media kit
- Learn how to compose the perfect pitch
- Develop a PR plan
- Generate more awareness about your business
- Learn how to access the media
- Learn how to secure media coverage
- Learn how to work with influencers
- Activate a PR function before being ready to outsource PR
- Learn about how you can PR your business using online and social media strategies
- Place solid brand foundations to optimise growth
This workshop will cover
- Module 1: Brand values, position and purpose
- Module 2: Target audience and brand voice
- Module 3: Key messages and developing your story
- Module 4: Perfecting your pitch and owning your story
- Module 5: Social media and PR
- Module 5: Creating a press kit that converts
- Module 6: Media and influencer outreach
- Module 7: PR strategy, tracking and reporting on results
Duration
- 8x one-on-one calls 45 – 90 mins
