PR PREDICTIONS: The PR and Marketing Trends You Should Embrace in 2022
Whether you’re outsourcing your PR to an agency or managing it in-house, it’s important that you’re across the fast evolving, forever changing landscape of PR so that you can optimise your marketing and communications efforts for better (not worse) and get your PR resourcing to work hard and smart for you.
HOW PR WORKS: An important DIY PR Mindset:
This is an important concept to get around which will optimise your DIY PR efforts and until you’re ready to bring in the PR big guns to do it all for you.
PR LESSON: PR gives you permission to be more of yourself.
If media wrote about you exactly the way you want to be written about, what would they say?
How PR Grows Community and Customers
PR is not a sales function, it’s a communications function. It’s an investment that builds and sustains reputation to help turn businesses into enduring brands and stabilise their long-term viability.
This is why ‘story’ is important to your PR strategy.
When you start telling your own story with powerful, authentic and consistent messaging; it helps to direct communication traffic. It helps to create roving ambassadors for your brand.
PRBYYOU | The Perfect Media Pitch Formula
In the competitive world of PR be sure to take the time to answer these questions first and before you go into media pitching mode.
DIY PR It’s a thing, it’s a trend. Are you and your business on board?
For three notable reasons DIY PR is on the rise. Actually make that four. The fourth, how could I forget the fourth! That one is an important cornerstone to this trend moving on up in the world.
HOW PR WORKS: What if my business is too cool for PR?
If you’re living in the ye-oldie, text book years of what defines PR (publicity, front centre, me, myself and my ego is as much press as possible) then yes, your perception of what PR actually is, is probably a little bit NQR.
Social Media is a Powerful PR Tool.
raraPR was built on the idea that PR and social media are not mutually exclusive.
