raraPR TV.

Videos & vox pops.

HOW TWO LIVE INTERVIEW EPISODE 5

Last is definitely not least when it comes to our interview with How Two Live’s Stef and Jess. Here we get down to business (literally) as the girls talk promoting your blog, social media and how to sweet talk PR Agencies when you wanna go big. Protip: be nice and stand out – generic emails we delete. Hard.

HOW TWO LIVE INTERVIEW EPISODE 4

The fourth instalment of raraPR tv’s interview with How Two Live gets down into the nitty gritty of the blogging world. We’re talking all the deets on content strategy, platforms, marketing and basically what any budding bloggers need to take their work above and beyond. And it’s not about just a hobby – Stef and Jess have turned their passion for fashion into a full-time career i.e. everyone’s dream job, so drop what you’re doing and take a look into how the pros do it.

HOW TWO LIVE INTERVIEW EPISODE 3

What’s the lifestyle of a fashion blogger queen? Where are the hottest brunch places in Melbourne? Get the lowdown on these burning questions and more in the third ep of raraPR tv’s series with Stef and Jess from How Two Live.

HOW TWO LIVE INTERVIEW EPISODE 2

Budding fashionista bloggers had better put down their green smoothies, pick up a pen start taking notes with the next ep of raraPR tv’s series featuring How Two Live. Our chit chat with fashion blogging queens Stef and Jess covers how they get their content ideas and who takes their photos – a fab look behind the scenes of the fashion blogging world.

HOW TWO LIVE INTERVIEW EPISODE 1

There’s lots of reasons why we love How Two Live. The fact that life doesn’t involve nearly enough colourfully-coordinated, twin-styled dressing (even though we’re mostly in black) is just one of them. It’s only at raraPR tv where you’ll be able to sit in on our chats with them and hear about all things blogging and what goes on behind the scenes. Sit back, drink a coconut water and enjoy the first of five short interviews with How Two Live. Watch this space over the coming weeks for more pow wows with Jess and Stef.

HOW TO GET ON THE RED BULL MUSIC ACADEMY CLUB NIGHTS LINEUP

Watch the video to hear an interview with Jamie Bennett RBMA’s Club Night talent scout for Australia. He is front row and centre when it comes to knowing who the latest and greatest emerging and established DJ/producing music talent is. This is the guy to get to know if you want be considered for Red Bull Music Academy Club Nights at Boney in Melbourne and Goodgod in Sydney.

GUERRILLA THEATRE BRAND LAUNCH PARTY

Guerrilla Theatre Brand launched with one massive party! The event was a celebration of the Melbourne-born lifestyle-concept officially landing and arriving at SoHigh Gallery and online. The GTB event by raraPR was a mash up of music, fashion and good times for one awesome night. A music lover’s dream, the party saw Jackie Onassis, DJ Prequel and DJ Flagrant all take the stage to help kick off the street-wear/lifestyle brand.

POLO CLUB - SHE WILL NEVER KNOW

Melbourne based band Polo Club released this tasty lil’ dance track with hip-hop and indie rock flavours a while back; but we still love it as much now as we did then. Artfully produced by Tony Espie (Cut Copy, Avalanches, Midnight Juggernauts), ‘She’ll Never Know’ blends old-school production techniques with modern tech flourishes, with lyrics about young love and poisoned punch. Director: Louis Mitchell and Damian Kane.

THE HILLS ARE ALIVE 2013

For those of you who haven’t met The Hills Are Alive just yet, allow us to introduce you. THAA is two days and one night. It’s where emerging and established artists come together on a family run-farm, celebrated by friends, and friends of friends, just outside Melbourne. It is on this weekend that time stops for festival lovers as they converge on The Hill and stand united to salute their love of music and friendship. It’s a magical moment that highlights one of the best music experiences of the year. Director: Jam Nawaz

POLO CLUB - SEE YOU AGAIN

Following a ground-swell of critical acclaim, Polo Club released ‘See You Again’ before hitting the highways of Australia for a massive headline tour. Known for blurring genres with their mix of hip-hop beats and electronic finishes, Polo Club has evolved into a four-piece indie-dance act, tearing up the Melbourne live scene and accumulating a cult of fans along the way. Director: Zeb Durrant

POLO CLUB – BREAK IN HORSES FEAT. TALI GAL-ON

Polo Club’s genre-smashing tunes have seen them heralded as one of the country’s most interesting hip-hop acts, scoring them stage time alongside Ghostface Killah, Roots Manuva, Das Racist and Big Boi and standout sets at Parklife, Good Vibrations and The Push Over. This pop-coloured clip, which features ghost-hauntingly, beautiful vocals by Tali Gal-On, is worth the watch. Director: Bill Irving

RARAPR BRANDIFESTO

raraPR is a progressive public relations, branding and digital marketing agency devoted to fashion, retail and music. Culturally ripe, never artificial and far from vanilla, raraPR is a hub of creatives at the forefront of trends and new media. We create chatter that matters and build amazing brands people can’t live without.

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