SOCIAL MEDIA IS NOT PR, SOCIAL MEDIA IS A PR TACTIC.
Social media is a powerful PR tool but social media itself, is not PR. PR is the strategic effort to build reputation in the right way, at the right time with the right people so that it will bring you everlasting rewards long past the PR tactic itself.
WHY IS A BRAND STRATEGY WORKSHOP IMPORTANT? PLUS OUR PROCESS TO FACILITATE A BRAND STRATEGY WORKSHOP.
A brand strategy workshop is the beating heart behind how you create a verbal narrative around your entire business.
YOU DON’T HAVE TO BE FIRST TO MARKET
You don’t have to be first to market with your idea, your business, your book, your product, service, your social media, your art or anything that you’re creating. First is irrelevant.
THIS IS WHY KEY MESSAGES ARE IMPORTANT
What key messages do is anchor all communications content; making it easier for your ideal customer to remember and repeat.
HOW TO CRAFT THE PERFECT PITCH
There are some basic frameworks and steps to follow that will help you on your way to mastering the art of a good pitch.
PR AGENCY VERSUS PR FIRM
PR firm versus PR agency versus PR company. Let us clear it up for you.
HOW TO ACCELERATE AND AMPLIFY YOUR MEDIA COVERAGE
The ability to accelerate and amplify your media coverage comes from the ability to do two things.
DIY PR: 45 STORY IDEAS FOR PUBLICITY
Sparking media interest and securing quality publicity always comes down to the quality of the story ideas.
THIS IS WHY KEY MESSAGES ARE IMPORTANT
Key messages anchor all communications content; making it easier for your customers to remember and repeat.
