As the PR manager for Sportsgirl Jade brought a progressive and results-driven attitude to securing global media coverage in a broad range of media outlets. During her time Jade facilitated new and long-lasting fashion blogger relationships and provided strategic public relations expertise to support the Superflagship store openings, designer collaborations, seasonal product launches and introduction of Sportsgirl’s first online community.
Kate Rees – Marketing Manager, Sportsgirl
When you work with raraPR you know that they genuinely care about supporting your business. From the word go, they worked closely with us to help us launch our business via strategic communication strategies. Some of these included facilitating introductions to the brand with key media and bloggers around the world. They also seeded meaningful conversations with industry personalities and they assisted with brand perception, website copywriting and brand positioning. They also supported us with digital marketing and website design strategies to help secure the foundations for a strong online footprint. We look forward to a continued friendship with raraPR. Highly recommended.
Ryan Hobart and Adam Rogers
Founder/Managing Directors Elect Footwear
It’s been an absolute pleasure working with raraPR over the years. No job is ever too demanding or too last minute; and they’ve always managed to accommodate our every need within a timely, friendly and professional manner. Most notable is their unparalleled support of our on-going blogger outreach and global media campaign which has helped to drive traffic to our website, increase brand awareness, position our brand and secure meaningful blogger relationships and in turn increase sales growth. They also played a pivotal role in our global launch into the fashion industry and footwear market. I don’t, and wouldn’t, hesitate to recommend their services to other businesses and I look forward to working with them for many more years to come.
Lauren Marinis, Founder/Director
Jade and the raraPR team bring enthusiasm and expertise to all of the work they do with us at the City of Greater Dandenong. They’re able to strategically review the objectives of a project, the current communications environment and the business and prescribe the best solutions using a variety of tactics to maximise impact and return on investment. raraPR has provided us with superior, cutting-edge public relations, internet marketing, content marketing, copywriting, corporate training and digital marketing and social media strategies that have greatly assisted various teams within the Council as well as local businesses within Greater Dandenong.
Amanda Paul – Communications Coordinator, City of Greater Dandenong
Throughout the time that I’ve known Jade I’ve seen her spread her effortless sense of chic over everything that she touches, from humble beginnings in agency to forging her own PR company that was created out of her own drive to stamp her mark on the PR universe. Jade’s meticulous attention to detail and unique insights into publicity and marketing make her a formidable force that inspires confidence in her ability to deliver.
Senior Designer And Product Developer, King Gee
We appointed raraPR to support us with PR via a salon launch party. But with their honest approach and entrepreneurial thinking they guided us down a different path to ensure maximum impact well past the last round of VIP party drinks! Thank you team raraPR for going over and above and for your integrity and enthusiasm to deliver us the best impact possible. We are still enjoying the benefits from the foundations you set up for us. And we look forward to teaming up again soon.
Creative Director, Andy.R
What a pleasure to work with Jade and the Team at raraPR. They really took the time to get to know us, our products and our customers. Their ideas were always on point, personally tailored and highly insightful.
Christina Fedders – Founder, designstuff
When it comes to PR and connecting a brand with media in a compelling way Jade is truly on top of her game. I had the pleasure of working with Jade as National PR Manager of Sportsgirl when at the time; I was Sportsgirl’s Strategic Marketing Manager. Jade brought a high-level of professionalism and dedication to her role and was able to ignite new and build on existing media relationships for the long-term benefit of the brand. Senior staff personally called on Jade for media consultation and editorial responses and media were able to rely on Jade to quickly deliver on all their content needs. Jade was also an accomplished copywriter who was able to provide copywriting to various content platforms above and beyond her PR role. It’s great to see her sharing her passion for a PR job done well, with her clients and with the broader business and retail community.
Senior Head of Marketing – Fashion & Beauty, Westfield
(Former Strategic Brand Manager, Sportsgirl)
As media, we receive requests and emails all day long. Jade is personal, approachable and above all – gets it and gets what we do. When liaising with Jade and team, it is easy to understand the brand, the angle and the best way we can create an exciting story together. We have created some of our most engaging stories with Jade and look forward to many more to come.
Managing Director/Founder/Blogger, Couturing and Yeah Thom
I first met Jade whilst organising events for Melbourne’s GPO I first met Jade whilst organising events for Melbourne’s GPO with Fabio Ongratio Design and Gloss Creative. Jade’s and her team’s positivity made my job easy. raraPR were a delight to deal with no matter how difficult the challenge. I had the great privilege to be asked to launch the first Comme des Garcons store in December 2012 and was contracted just three weeks prior to launch date. There was no one that I wanted to work with on this project other than Jade! Without Jade’s superior network and fashion industry contacts this launch would not have happened. raraPR organised a guest list of 200 people on short notice including fashion bloggers, models, international DJs and Yvan Rodic from Facehunter who came from Europe to cover the launch. The results could only be described as extraordinary! The follow-up press from the event went international and I looked like a genius but the credit goes to Jade and the team at raraPR.
Kate Jennings – Director, Project Communications Marketing And Events
“I’ve always found the raraPR team very professional and helpful whenever I have dealt with them over the years. I first knew Jade over a decade ago when she was working for other people, and it’s been great to watch her thrive while creating and building raraPR.”
Reporter, Herald Sun
The raraPR team is a super supportive professional, PR agency with evidently a well-respected reputation. They helped generate buzz, drive word-of-mouth and facilitate valuable fashion blogger relationships for my business for long-term benefit. We couldn’t recommend them highly enough!