Our Journal
Things we think. Things we love

THIS IS WHY SHARING STORIES BEHIND THE BRAND IS IMPORTANT

June 18, 2019

It is the story that fosters a meaningful connection between consumers and products

OUR STUDIO // At rara we have the ability to recognise, add to, tell and share important stories. A great story is one that is told well.

We come across businesses creating great product and delivering a great service. But in this day and age of brand-disloyalty what matters most to long term success are the stories behind the product, places and people.

We look for the subtle and significant to unfold a narrative that is uniquely yours. It is great copy and prose that helps to generate belief, build connection and occupy thoughts in the minds of others so that your business is remembered.

When it comes to long term success in retail (or any business) brand differentiation is everything. Visuals are no longer enough. It is sharing your ideas, experiences, values and wisdom that will bring your brand to life.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.