4.9.13

FROM THE STUDIO | RARAPR | H&M To Open First Store in Australia in Melbourne’s Iconic GPO

FROM THE STUDIO//: It’s OFFICIAL!!! We can finally talk about a very well kept secret. The world famous Swedish retailer H&M has selected Melbourne’s iconic GPO, operated by ISPT, as home for its first store in Australia. The new store will become H&M’s Australian flagship store and one of its biggest in the world occupying three floors and almost 5000m2 of the heritage listed GPO building.

H&M at GPO will be a full concept store and will take up almost the entire GPO building. The retail revitalisation of GPO will see all food retailers and a small number of existing speciality retailers remain trading within the centre and alongside H&M. In Melbourne, ISPT also owns Midtown Plaza and just recently announced plans for a $20 million refurbishment of The Strand arcade.

Team rara has been working behind-the-scenes on syndicating the business elements of this news with the Swedish Stock exchange as well managing the corporate retail PR strategy for this announcement which will impact retail in Melbourne as we know it.

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