LADY FOX

LADY FOX

Melbourne luxury accessories label Lady Fox brought raraPR on board to organise a pre-Christmas shopping event to celebrate the launch of its collection of leather handbags, totes, wallets and clutches. Assisting with encouraging positive media coverage to support the growth of the brand, raraPR was happy to respond with a strategy that included media release and invite copywriting, event management, guest list management and media outreach. The event, set amongst the laneways of Collingwood, was successful in attracting increased brand awareness and buzz around the label, as well as coverage with several influential fashion bloggers.

January 20, 2016
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