Places Victoria has a geographic portfolio for the Docklands, Fisherman’s Bend and E-Gate. Prior to founding and directing raraPR, Jade Roberts managed the PR for this portfolio. Projects included strategic public relations campaigns to support communications with residents to boost morale. As well as art, culture and special event management to increase positive brand awareness and in turn drive editorial and purpose visitation to the area. The campaigns were focused towards improving economic development to the Docklands as well as to support the Victorian tourism industry.