Our Journal

All things PR, branding and social media for creative businesses at any stage of the business growth journey.
FOUR SIMPLE DAILY HABITS TO BUILD BETTER PR
The smallest things done repeatedly add up. Our daily behaviours are one of the biggest factors determining our success in life and great PR outcomes are no different.
SOCIAL MEDIA IS NOT PR, SOCIAL MEDIA IS A PR TACTIC.
Social media is a powerful PR tool but social media itself, is not PR. PR is the strategic effort to build reputation in the right way, at the right time with the right people so that it will bring you everlasting rewards long past the PR tactic itself.
WHY IS A BRAND STRATEGY WORKSHOP IMPORTANT? PLUS OUR PROCESS TO FACILITATE A BRAND STRATEGY WORKSHOP.
A brand strategy workshop is the beating heart behind how you create a verbal narrative around your entire business.
YOU DON’T HAVE TO BE FIRST TO MARKET
You don’t have to be first to market with your idea, your business, your book, your product, service, your social media, your art or anything that you’re creating. ⁣⁣⁣⁣First is irrelevant. ⁣⁣
THIS IS WHY KEY MESSAGES ARE IMPORTANT
What key messages do is anchor all communications content; making it easier for your ideal customer to remember and repeat.
HOW TO CRAFT THE PERFECT PITCH
There are some basic frameworks and steps to follow that will help you on your way to mastering the art of a good pitch.
PR AGENCY VERSUS PR FIRM
PR firm versus PR agency versus PR company. Let us clear it up for you.
HOW TO ACCELERATE AND AMPLIFY YOUR MEDIA COVERAGE
The ability to accelerate and amplify your media coverage comes from the ability to do two things.
HOW’S YOUR ACCIDENTAL PR APPROACH GOING?
PR is happening in and around your business whether you’re wrangling it strategically and thoughtfully or not.
Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.