Our Journal

All things PR, branding and social media for creative businesses at any stage of the business growth journey.
THE OLD ERA OF PR IS DEAD
The traditional methods of PR that relied solely on media and publicity are fading into the background like last season's fashion trends.
PUBLIC RELATIONS IS PLATFORM AND TACTIC AGNOSTIC
A public relations professional who prescribes every client with a publicity plan is like seeing a physio who prescribes every patient with the same treatment plan.
UNVEILING THE POWER OF PR: Elevate Your Brand with Expertise Beyond Boundaries
PR agencies are a treasure trove of diverse skill sets and specialised knowledge. They bring a dynamic blend of experience, creativity, and industry insights that can infuse your PR efforts with a fresh perspective.
MEASURING THE VALUE OF PR: AND BEING ACCOUNTABLE
Usually the clients who are dead-set on making you measure every conversion are the clients best avoided.
NINE PROVEN WAYS TO SECURE MEDIA COVERAGE FOR YOU AND YOUR BUSINESS
So, you're ready to make some noise about your business and snag that sweet media coverage. Let us tell you how.
FREE PR RESOURCES FOR YOU BY US, TEAM RARAPR
The free raraPR resources page isn't just a collection of downloadable documents; it's a carefully curated selection of PR wisdom designed to empower individuals and businesses. From informative e-books to practical templates, this page is a goldmine of information that covers a wide spectrum of PR-related topics. By us for you.
POSITIVE AND AUTHENTIC PR DURING A RECESSION
Amidst downturn challenges, maintaining a positive image and projecting optimism become not just survival tactics, but strategic imperatives.
WHY YOUR WHY IS IMPORTANT
The single most important thing to establish before you PR anything is the WHY.
WHY SHOULD I DO A BRAND WORKSHOP?
A brand workshop is an excellent way for you to explore the detailed facets of your brand, for the purposes of a re-brand or to create a brand from scratch.
Our Ethos
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We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
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We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
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We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
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The desire to help people take their business to the next level and reach their potential drives everything we do.
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We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
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We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
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We collaborate and become a seamless extension of our clients’ team.
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We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
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We care about providing value, which is the fundamental centrepiece of what we do.
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We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.