Who we are.

Our founder. Our people.

raraPR is a Melbourne-born, globally-based PR and digital marketing company devoted to building brands for businesses and entrepreneurs. We help business owners, industry leaders, and entrepreneurs grow their business by providing strategies to optimise their PR, digital marketing and brand positioning. We are PR coaches, brand boosters and buzz creators. What we do goes far beyond the typical PR agency.

 

 

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About us

raraPR is a Melbourne-born, globally-based PR and digital marketing company devoted to building brands for businesses and entrepreneurs.

 

We help business owners, industry leaders, and entrepreneurs grow their business by providing strategies to optimise their PR, digital marketing and brand positioning. We are PR coaches, brand boosters and buzz creators. What we do goes far beyond the typical PR agency.

 

raraPR is a creatively minded and culturally aware public relations-led full service agency. We help our clients grab the attention they deserve. raraPR is a PR company that knows how to build meaningful dialogue between brands and audiences in ways that ignite memorable content and leave lasting brand memories. We stay ahead of the trends and have an infectious ability to look beyond the product, place or thing to create a compelling story.

 

At raraPR we are immersed in consumer behaviours and user experience which helps the businesses we work with better reach their audiences. We create conversations and connect with target groups in ways that fire their imaginations. We go beyond the norm to implement non-traditional communication strategies that focus on driving results.

 

The right crew is the success of any project. Fresh, cutting edge and progressive talent collaborate to deliver innovative communications campaigns. We thrive on nurturing brands by taking a personalised approach and becoming an extension of our clients’ teams, big or small. The work raraPR takes on is work our team believes in.

 

raraPR is a place where squeaky wheels get oiled, where being a bit wild breeds big ideas, where going to work is a little ray of sunshine, where the team loves what they do and gets known by the success of their clients.

We are an information filter and content provider. We look at life from a different angle. We love what we do and we’re passionate about turning businesses into brands.

Our People

 

raraPR is a collective of people who are dedicated to helping clients reach the peak of their powers. We are fanatical about pop-culture and consumer trends and thrive on collaborating with people who fire our imaginations and value exceptional work. We’re not just public relations consultants; we are digital and social media experts. We are the next generation in creative communications.

 

raraPR is a cutting edge and progressive team of communicators who work with legendary clients to deliver innovative public relations and digital marketing campaigns. We are the creators of content and the builders of brands.

 

Our Founder

 

Jade Roberts, founder and director of raraPR brings more than a decade of industry experience, a tertiary communications qualification as well as passion and enthusiasm to the public relations and brand-building profession. A published writer for both national magazines and retail brands, she has extensive agency and in-house experience, having worked as a publicist in commercial television and as a consultant in consumer public relations and brand positioning. Jade was also national PR manager for a stable of High Street to high-end fashion footwear brands as well as the iconic Australian brand, Sportsgirl.

 

raraPR was born from an insatiable need to create a work place that is far from vanilla, that is progressive and has its finger on the consumer-trend pulse. It was born from a passionate belief that content generation is shaping the future of PR and that public relations is not one-dimensional.

 

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